Pitfalls of web design and internet marketing, what to watch out for in contracting web designers, web hosts

Pitfalls to Look Out for When Choosing an Internet Solutions Provider

Even as the world finds its way to the Information Highway most people still do not understand how the internet works and what they should to be visible to the hundreds of millions of people who are constantly seeking products and services on the Internet. As a result many of the companies that have ventured into the World Wide Web have been given a raw deal; paying monumental sums for services that were sub standard did not measure to the prices paid. To help prospective clients and the internet community we have decided to list some of the things you should watch out for to enable you to make an informed choice.

Some of the most salient check off points that one should consider before contracting an Internet Solutions firm are: -

In seeking a domain registrant and website hosting company please ensure that they have fast servers, are online at least 99% of the time, have 24/7 online support and offer a money back guarantee in case of disatisfaction with their services.
Are the personnel qualified, have they previously designed and marketed websites to vouch for them and on Internet Search do these websites show up when searched using string that do not include the name of the company?. When the company name is used does the domain appear as the first result on all the major search engines?
Does the company offer Search Engine Submission and both inward and outward bound links. Is Search Engine Optimization a part of their services?
Remember that when the price is too cheap there is a catch somewhere so please compare prices of other Solution Providers and check on whether the firm being contracted is competitive.
In the case of Internet Connections with ISPs please check that the speeds are fast enough for your needs, that they have the available broadband and the uplinks are consistant without debilitating breaks.
Security is a major feature of Internet Service and unless the provider can assure you of high levels of security to check against spammers and hackers then you would need to look elsewhere.

Some Tips for Search Engine Optimization

In realising that the best services are availed to your clients when you offer SEO Services kindly ensure the the following are in-cooperated into the website to ensure that Search Engines pick up and index the website that you have designed: -

Create Page Titles that are relevant to the contents of the page on display
The Description should be relevant to the products/services on offer or the business of the enterprise
Ensure the the Keywords being used are those that will help the browzer access the site
The Classification of the site should be consistant with those used by the Search Engines and the use of multiple ratings would greatly help the Web Community to zero-in on your website
Keyword Density plays an important part in beating your competitors in regard to accessibity by Search Engines.
Utilise Htaccess file to secure your website and deny hacker entry into the password folder
Search Engines consider a website that has properly configured 401, 404, 500 etc files to be more Search Engine friendly.
The Robots.txt is one of the most essential files that communicates with Search Engine Bots and this should be configured to WCC standards.